Propeller TV welcomes its new strategic partnership with House of Fraser

28 Sep 2016

On the 22nd of September, a joint signing ceremony was held between Propeller TV and House of Fraser, overseen by House of Fraser’s parent company Sanpower, signaling the start of a prosperous and strategic partnership for the three companies.

The signing ceremony was held in House of Fraser London head office, and was attended by Managing Director of Propeller Zhenzhen Ye, Executive Chairman of House of Fraser Frank Slevin, and Senior Vice-President of Sanpower Group Lei Yue. At the ceremony, the three companies expressed their desire to cultivate a steady and strategic partnership, and use this beneficial partnership to increase the brand impact and power of the House of Fraser and Sanpower brands within the UK and China.

Why Propeller TV?

Propeller TV is in a fantastic position to lead this partnership in the UK – established in 2006 and acquired by the Xiking Group in 2009, Propeller TV produces and airs high-quality Sino-English content on Sky Channel 189, and exists as a respected member of the multimedia community within the UK and in China. With the leadership of Xiking Group, Propeller TV sits as the perfect bridge between the UK and China.

House of Fraser Executive Chairman Frank Slevin (left) shakes hands with Propeller TV's Managing Director Zhenzhen Ye (right)

'A Strategic Parternship'

Executive Chairman of House of Fraser Frank Slevin echoed these sentiments in his speech prior to the document signing, stating his excitement to work with Propeller TV, and understanding the crucial importance of working with a company that understands China, and can understand House of Fraser. Frank Slevin stated, “China, as we know, is an extremely important market to us as we look to grow our business, and having a strong partnership with somebody to help us promote the brand is clearly very important to the future success of our business in that market.”

Propeller TV’s Managing Director Zhenzhen Ye warmly accepted Frank Slevin’s comments, and added that “Propeller TV intends to promote the benefits of Chinese investment to the local economy and as an opportunity for UK brands to enter the Chinese market. It's a great opportunity to break through culture differences”, sharing the excitement in bringing House of Fraser to the Chinese market.